Summer’s Better with a Book!

Design and creative direction and design on Penguin Summer Campaign ‘Summer’s better with a book’ with the below video at the core. The campaign’s objective was to present Penguin as a fun and entertaining leisure brand, while encouraging shoppers to purchase a book to enhance their summer experiences.

A series of assets were produced for social media to help support the campaign and promote the video.

Lifestyle-mobile

Another part of the summer campaign was Penguin Flipper, which is a book recommendation tool which simply helps you to find your perfect summer read through more commonly used search terms.

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