Design and creative direction and design on Penguin Summer Campaign ‘Summer’s better with a book’ with the below video at the core. The campaign’s objective was to present Penguin as a fun and entertaining leisure brand, while encouraging shoppers to purchase a book to enhance their summer experiences.
A series of assets were produced for social media to help support the campaign and promote the video.
Another part of the summer campaign was Penguin Flipper, which is a book recommendation tool which simply helps you to find your perfect summer read through more commonly used search terms.
Gina Manns 