Art Direction on an innovative project which explored a new way of bringing stories to new audiences through video. With Penguin Vision we created a series of beautifully animated videos for the Instagram generation. We partnered a selection of our authors with up and coming animators from around the UK to bring an audio extract from their book to life through visuals. We introduced 18-24 year olds to everything from Graham Greene’s Brighton Rock to Jonathan Safran Foer’s Here I Am. View one of the videos
Creative direction on a celebration of Penguin Random House’s LGBTQ publishing coinciding with Pride celebrations across the UK.
Design and creative direction and design on Penguin Summer Campaign ‘Summer’s better with a book’ with the below video at the core. The campaign’s objective was to present Penguin as a fun and entertaining leisure brand, while encouraging shoppers to purchase a book to enhance their summer experiences.
A series of assets were produced for social media to help support the campaign and promote the video.
Another part of the summer campaign was Penguin Flipper, which is a book recommendation tool which simply helps you to find your perfect summer read through more commonly used search terms.
Art direction on branding for a new initiative that aims to engage a commercial reading audience that wouldn’t normally engage with the Penguin brand.