The objective of this redesign project was to build upon the Penguin, Puffin and ladybird websites, to create a world class website for the PRH business. Our purpose was to drive sales by connecting every reader with the books they love.
Creative direction, UI design and UX design on the creation of Penguin.co.uk.
Art direction, UX and UI design on the development of shop.penguin.co.uk.
Art Direction on multiple photoshoots for shop.penguin.co.uk products.
UX design and Art direction on the creation of the Ladybird Education website.
The site is a dedicated resource for international teachers who teach English as a foreign language, in particular using the Ladybird Readers series. Users can find audio, video and PDF downloads that correlate to the titles they use in class, with the option to stream and download where appropriate.
Art direction and UX Design on the creation of Penguin Flipper, which was part of a wider Christmas gifting campaign for Penguin Random House.
Penguin Flipper offered a fun interactive way for our consumers to find book gift ideas for loved ones at Christmas.
Gina Manns 